Rates and terms vary depending on the city you’re in.Ĭall your city’s mass transit department or local bus company to find out who rents advertising space on their bus-stop benches. Usually, the advertising consists of simple two-color artwork with your company’s name, brief copy describing the product or service, address and phone number. An account executive of a Los Angeles-based bus bench manufacturing company said that an advertisement on one bus bench at a busy Los Angeles intersection would be seen by 35,000 to 50,000 people per day. Essentially, bus-bench advertisers have a huge audience, held captive at red lights or in slow-moving traffic. In Vermont, for example, they’re prohibited.īus-bench advertising is an excellent medium because it’s highly visible, like a billboard. They’re likely to be too expensive for most small firms, and some communities have strict ordinances governing the placement of billboards. Because of their high cost, they’re usually used to reach a very large audience, as in political campaigns. It’s free advertising that allows you to increase your exposure in your market.īillboards are most effective when located close to the business advertised. If you’re involved in a business that has a fleet of vehicles conducting deliveries or providing a service, your company’s name, logo, and phone number should be clearly visible on the vehicles. Remember that you never get a second chance to make a first impression, so give this important marketing tool your best efforts. Then think of the impression each sign gives you. Ride around town and observe which signs catch your eye. Your sign should be sufficiently bright and conspicuous to attract attention (without being garish) and sufficiently informative to let prospective customers know what’s sold there. Your outdoor sign is often the first thing a potential customer sees. While billboards, bus benches, and transit advertising can be very effective for the small-business owner, any successful outdoor campaign begins with your own location’s signage.

Outdoor advertising works well for promoting your product in specific geographic areas.

Link outdoor advertising